| Abstract |
Background: Breastfeeding is simply the cheapest and healthiest way to feed a baby and is one of the oldest practices, recommended in the ancient Hindu scriptures, Holy Quran and Biblical records. Materials & Methods: The present community based intervention study was conducted in the field practice area of the Urban Health Training Centre (UHTC), Department of Community Medicine, Jawaharlal Nehru Medical College, Aligarh Muslim University, Aligarh, Uttar Pradesh, India. Purposive sampling i.e. nonrandom sampling to include subjects that serve the specific purpose was used. Two hundred pregnant women were chosen for the study. The study was carried out from one year. Data were analyzed with Epi Info version 3.5.1. Percentages, and Chi Square Test used. The present study was carried out with the following aims and objectives: 1.To assess the knowledge of pregnant women regarding breastfeeding during AIDS, TB, mild illness, cracked nipple and breast engorgement. 2. Implementation and assessing impact of Behaviour Change Communication (BCC) Package among pregnant women regarding breastfeeding during AIDS, TB, mild illness, cracked nipple and breast engorgement. Results: Due to BCC Package implementation, there was significant difference between two groups regarding correct knowledge of continuation of breastfeeding in AIDS, TB and mild illness and correct knowledge of cause of cracked nipples i.e. incorrect attachment and frequent washing of breast were significantly increased in intervention group. Correct knowledge of management of breast engorgement at home increased in intervention group due to BCC package as compared to non-intervention group that was statistically significant i.e. continuing breastfeeding, express breast milk and local warm water packs increased on 7th day of follow up survey and remained maintained on 28th day of delivery.
Conclusion: There was a significant impact of BCC package (RR>1.00, p–value<0.050) on knowledge of mothers regarding breastfeeding related problem.
KEYWORDS: Cracked nipples, breast engorgement, express breast milk, warm water packs.
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